Branding strategy

Branding is one Red7e’s most sought-after services. We combine equal parts research, insight and intuition in the process to develop highly resonant and widely admired brands. Many believe branding is about designing a logo and writing a slogan. And, of course, we are capable of simplifying the task to just that in times where a more thorough effort is not in the budget. But for a more fulsome and substantial branding effort, we employ a number of steps to assure a successful outcome. The process is often less about “creating” an identity as it is about revealing and highlighting one that is already there.

Here's a look at our unique approach:

Discovery & Immersion
Discovery & Immersion
SWOT Analysis
SWOT Analysis
Competitive Review
Competitive Review
Cultural Assets
Organization / Cultural Assets
Vision & Mission
Vision & Mission
Baseline Research
Baseline Research
Positioning and Differentiation
Positioning & Differentiation
Brand Essence
Brand Essence
Personality
Personality, Voice & Style
Message Hierarchy
Implementation Tactics
Implementation Tactics
Creative Execution
Creative Execution
Brand Stewardship
Brand Stewardship

A sneak peek is always great, but getting to experience the whole thing is always better. When you’re ready to elevate or establish your brand – let us know.