Red7e became Red7e in 1998. Prior to that the agency was known as Halbleib/Beggs, Inc., which was founded in 1974, by Tom Halbleib. Red7e was born to be an alternative to the typical, traditional advertising agency. It was created to be more responsive, more engaging, more flexible, more culturally attuned, more easy-going and less structured and costly than most agencies.

With a name like Red7e, with a mantra to be different, to push boundaries and to challenge the tried-and-true, agency leaders thought most clients would come from the ranks of start-ups and renegades. That proved not to be the case. The firm quickly established itself as the premier creative resource in the region, delivering powerful award-winning work for blue chip clients such as Churchill Downs, Woodford Reserve, Baptist Health, Hilliard Lyons, Louisville Slugger Museum and Kentucky Farm Bureau Insurance. Then as now, Red7e’s primary value to clients in the fresh perspective and creative edge it brings to established brands as well as new ones.

There are three core principles that drive everything Red7e does.

The first is that we believe it is an agency’s fiduciary responsibility to disseminate ads for clients that win the battle for eyeballs, for ears, for attention and memorability. Red7e considers it professional malpractice for an agency to fail to deploy a strong and compelling creative message. Why? Because an irresistible, entertaining and relevant ad gets two or three times the number of impressions that an “average” ad does. But the two cost the same. They cost roughly the same to make and exactly the same in media cost.

The second principle is that an ad should provide its viewer, its audience, with an intellectual or emotional reward for having spent time with it. It should deliver a smile, or a gulp, or an insight or a visual delight. Something unexpectedly profound, compelling, sharable. It is our belief that straight “bullet point” advertising may deliver the optimal, strategically correct, perfectly rational information about a client’s business . . . but it often fails to inspire, motivate and encourage brand affinity.  Over time, campaigns that reward the audience generate a positive connection and loyalty that transcends the product/service and price paradigm. 

Finally, Red7e makes the process of advertising easier, enjoyable and more efficient. We execute with focus, energy and passion for what we do. We get to solutions – the big ideas – without a lot of back-and-forth or fits-and-starts. We eliminate unnecessary steps, over-thinking and big meetings with little outcome. With Red7e, the process of achieving success is fluid, open, informal and collaborative… a rewarding experience (and outcome) for all involved. 

1. We will give you honest, direct answers to all questions — even to those that may seem irrelevant. 2. If we don’t know an answer to your question, we will forego the double-talk and just say so. Then we’ll go find the answer. 3. We will give you candid advice and analysis — tactfully — even when the truth may not be your highest priority. 4.We will provide you with timely, accurate cost estimates — with a minimum of qualification, mumbo-jumbo and cover-our-ass clauses. 5.We will make all communications focused and concise. 6. When we meet with you, we will show up fully prepared — with fresh breath and a can-do attitude. 7. We will make our interactions as enjoyable as possible, blending serious business with a sense of humor. 8. If we discover a problem, we will advise you as soon as we know about it, and bring solutions with the news. 9. We will respond promptly to your written, vocal, electronic, and telepathic communications, no matter how frequently you contact us. In fact, if we don’t hear from you often, count on hearing from us. 10. We will respect your budget and will treat your marketing money as if it were our own. (Actually, some of it is.) 11. In times of crisis, we will provide drop-everything “all hands on deck” total agency support. 12. We will not take any significant action as your agent without your knowledge and assent. 13. We will never take our relationship for granted. We know we are engaged in a partnership, and that we are the minority partner. 14. We will always bring new ideas to the table, even those that may seem absurd. Quantum success doesn’t come to timid souls. 15. We will meet deadlines or die trying. And if dead, we will keep you informed of our status. 16. If you have outrageously high expectations — and we are crazy enough to agree to them — we will meet or exceed them. 17. We will present you and your organization to the world-at-large in the highest esteem, and recommend and patronize your products or services. 18. We will never try to sell you anything just to make the agency money.

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