why
red7e
?

WHY RED7E?

Because no one will care more about your mission.
Because no one will dive deeper into your business.
Because no one will better understand your organization.
Because no one will produce messages of greater impact.
Because no one will be more efficient with your budget.
Because no one will employ media more strategically.
Because Red7e simply makes advertising easier.

Red7e became Red7e in 1998. Prior to that the agency was known as Halbleib/Beggs, Inc., which was founded in 1974, by Tom Halbleib. Red7e was born to be an alternative to the typical, traditional advertising agency. It was created to be more responsive, more engaging, more flexible, more culturally attuned, more easy-going and less structured and costly than most agencies.

With a name like Red7e, with a mantra to be different, to push boundaries and to challenge the tried-and-true, agency leaders thought most clients would come from the ranks of start-ups and renegades. That proved not to be the case. The firm quickly established itself as the premier creative resource in the region, delivering powerful award-winning work for blue chip clients such as Churchill Downs, Woodford Reserve, Baptist Health, Hilliard Lyons, Louisville Slugger Museum and Kentucky Farm Bureau Insurance. Then as now, Red7e’s primary value to clients in the fresh perspective and creative edge it brings to established brands as well as new ones.

There are three core principles that drive everything Red7e does.

The first is that we believe it is an agency’s fiduciary responsibility to disseminate ads for clients that win the battle for eyeballs, for ears, for attention and memorability. Red7e considers it professional malpractice for an agency to fail to deploy a strong and compelling creative message. Why? Because an irresistible, entertaining and relevant ad gets two or three times the number of impressions that an “average” ad does. But the two cost the same. They cost roughly the same to make and exactly the same in media cost.

The second principle is that an ad should provide its viewer, its audience, with an intellectual or emotional reward for having spent time with it. It should deliver a smile, or a gulp, or an insight or a visual delight. Something unexpectedly profound, compelling, sharable. It is our belief that straight “bullet point” advertising may deliver the optimal, strategically correct, perfectly rational information about a client’s business . . . but it often fails to inspire, motivate and encourage brand affinity.  Over time, campaigns that reward the audience generate a positive connection and loyalty that transcends the product/service and price paradigm. 

Finally, Red7e makes the process of advertising easier, enjoyable and more efficient. We execute with focus, energy and passion for what we do. We get to solutions – the big ideas – without a lot of back-and-forth or fits-and-starts. We eliminate unnecessary steps, over-thinking and big meetings with little outcome. With Red7e, the process of achieving success is fluid, open, informal and collaborative… a rewarding experience (and outcome) for all involved. 

1. We will give you honest, direct answers to all questions — even to those that may seem irrelevant. 2. If we don’t know an answer to your question, we will forego the double-talk and just say so. Then we’ll go find the answer. 3. We will give you candid advice and analysis — tactfully — even when the truth may not be your highest priority. 4.We will provide you with timely, accurate cost estimates — with a minimum of qualification, mumbo-jumbo and cover-our-ass clauses. 5.We will make all communications focused and concise. 6. When we meet with you, we will show up fully prepared — with fresh breath and a can-do attitude. 7. We will make our interactions as enjoyable as possible, blending serious business with a sense of humor. 8. If we discover a problem, we will advise you as soon as we know about it, and bring solutions with the news. 9. We will respond promptly to your written, vocal, electronic, and telepathic communications, no matter how frequently you contact us. In fact, if we don’t hear from you often, count on hearing from us. 10. We will respect your budget and will treat your marketing money as if it were our own. (Actually, some of it is.) 11. In times of crisis, we will provide drop-everything “all hands on deck” total agency support. 12. We will not take any significant action as your agent without your knowledge and assent. 13. We will never take our relationship for granted. We know we are engaged in a partnership, and that we are the minority partner. 14. We will always bring new ideas to the table, even those that may seem absurd. Quantum success doesn’t come to timid souls. 15. We will meet deadlines or die trying. And if dead, we will keep you informed of our status. 16. If you have outrageously high expectations — and we are crazy enough to agree to them — we will meet or exceed them. 17. We will present you and your organization to the world-at-large in the highest esteem, and recommend and patronize your products or services. 18. We will never try to sell you anything just to make the agency money.

RED7E CLIENTS SERVED

CAUSE MARKETING

The Bluegrass Conservancy
Brown & Williamson Tobacco
Cabbage Patch Settlement House
Community Foundation of Louisville
Girl Scouts of Kentuckiana
Louisville Fund for the Arts
Markey Cancer Foundation
Maryhurst Youth & Family Counseling
Muhammad Ali Center for Peace & Justice
Presbyterian Church (USA)
Special Olympics / Kentucky
Sunrise Childrens’ Services Foster Care
Trees Louisville

CONSUMER PRODUCTS

Bionic Sports Performance Gloves
Cousin Willie’s Popcorn
Elizabeth’s Intimate Apparel
Louisville Eccentric Observer Newspaper
Kentucky Bison Company
The Lane Report Business Magazine
Peter Piper’s Pickles
Tobacco Road Convenience Stores
U.S. Miles Auto Loan Services

EDUCATION

University of Louisville College of Business
University of Louisville Speed School of Engineering
55,000 Degrees
Jefferson County Public School System
Kentucky Council on Postsecondary Education
Sacred Heart Schools
The Idea Festival
Kentucky Educational Television

FINANCIAL SERVICES

First Independence Bank
Hilliard Lyons Investment Management
Kentucky Farm Bureau Insurance
Oklahoma Farm Bureau Insurance
Southern Farm Bureau Life Insurance

FOOD & BEVERAGE

Dubonnet Aperitif
Elijah Craig Bourbon
Evan Williams Bourbon
Fighting Cock Bourbon
Kentucky Ale Brewery
Kentucky Owl Bourbon
Old 502 Winery
Papa John’s Pizza
Roy Rogers Restaurants
VINT/Heine Brothers Coffee Shops
Woodford Reserve Bourbon

GOVERNMENT & CIVIC INSTITUTIONS

Barclay Regional Airport
Clark-Floyd County
Convention & Tourism Bureau
Greater Louisville Inc.
Kentucky Transportation Cabinet
Kentucky Department of Agriculture
Kentucky Department for Health & Family Services
KIPDA / Ticket To Ride
Louisville Branding Project
Louisville Convention & Visitors’ Bureau
Louisville International Airport

HEALTHCARE & SENIOR CARE

Baptist Health System
Baptist Hospital East
Baptist Hospital Eastpoint
Baptist Hospital Lagrange
CHA Health Plans
Elmcroft Senior Living
Kentucky Children’s Health Insurance Program
ResCare, Inc.
The Waters Senior Living
Western Baptist Hospital

HOSPITALITY

21C Museum Hotel
The Galt House Hotel

MANUFACTURING

Alltech Animal Nutrition Products
Equithrive Animal Health Products
Eurofins Genomics
Kitchen Compact Cabinetry
Ledco Doors
Rotary Automotive Lifts
Sargent & Greenleaf Locks
Vermont American Power Tool Accessories
LSI / Versa Design Surfaces
Welch Printing
YKK / Universal Fasteners

PROFESSIONAL SERVICES

Bittners Interior Design
BodyQuest Fitness Training
McBrayer Law Firm
Mountjoy Chilton Medley Accountants
NetGain I.T.
Qk4 Engineering
Maynard Cooper Gale Law Firm
Stoll Keenon Ogden Law Firm
Smartbox Dental Practice Marketing
Three Chimneys Thoroughbred Farm
Zoppoth Law Firm

REAL ESTATE / VENUES

Kentucky International Convention Center
Lexington Center
Semonin Realtors
Waterfront Park Place

RECREATION & ENTERTAINMENT

Churchill Downs, Inc.
Arlington Park
Calder Race Course
Fairgrounds Race Course
Hoosier Downs Race Course
CDSN Simulcast Racing Network
The Glassworks
Louisville Brewfest
Louisville IMAX Theater
Louisville Slugger Museum
Kentucky Center for the Arts
Kentucky Wine Trail
Kentucky Science Center
National Thoroughbred Racing Association
The Parklands of Floyd’s Fork
Urban Bourbon Trail / Bourbon Country
World Equestrian Games 2010

TRADE ASSOCIATIONS

Aircraft Owners & Pilots Association
Assisted Living Federation of America
Kentucky Association of Manufacturers
Kentucky Corn Growers Association
Kentucky Distillers’ Association
Kentucky Equine Education Project (KEEP)
Kentucky League of Cities
Thoroughbred Owners & Breeders Association
U.S. Equestrian Federation