A little less talk and a little more action.
How video can give your digital ads some tender lovin’.
Like Elvis back in ‘68, video is making a comeback. In fact, some would say, it never left the building. With 2019 well underway, there’s something in the air – love. Advertisers are becoming a little less interested in the display landscape and a lot more into Connected TV (CTV). Why? Consumers are so overwhelmed by advertising, it takes a lot more than a bedazzled jumpsuit and swivel hips to make your point. And if you don’t grab attention quickly, you’ll never reach people. So, it’s now or never.
Fact: In 2019, video will make up 80% of all internet traffic. In order to reach consumers, video has to be part of your content marketing.
Check out some breakout trends for digital media video in 2019:
➜ Vertical video is on the rise. With millennials spending more than 30 minutes per day viewing Instagram stories, it’s no surprise that vertical video is skyrocketing.
➜ According to Facebook, taking advantage of vertical, larger format videos increases watch times and encourages users to watch video content with the sound on.
➜ Micro storytelling. We didn’t think it could happen, but believe it or not videos are getting shorter. With Facebook optimizing video views around 5 seconds and the amount of content to consume increasing – videos have to get to the point, and quick.
➜ Commercials are back. Between 2015 & 2019 the amount of digital video purchased programmatically will have nearly doubled! CTV offers a high impact medium that allows brands to connect with consumers within unskippable and uninterrupted content.
➜ Videos can improve SEO. Video content is shared at a higher rate than text and links combined. Utilizing keywords for closed captioning and video titles marries the engaging content of video with pleasing Google’s algorithm.
So whats all this mean? Video is going to be an important aspect of your 2019 content and marketing strategy. This is good news for your brand because you have more of a platform to tell your consumers about your brand.